In today's data-driven economy, a degree in Business Intelligence and Data Analytics gives you the tools and skills that span every industry and business.

The Business Intelligence and Data Analytics (BIDA) undergraduate bachelor's degree program involves tools and practices that drive access to and analysis and interpretation of data, leading to improved decision-making and performance across the value chain.

Using problems and opportunities shared from industry partners that focus on technology, management and operations, the Business Intelligence and Data Analytics major will help transform you into a process-oriented information manager with the ability to develop keen data-driven insights into business analytics problems and solutions.

As a graduate, you will be able to effectively solve problems using proper data and business analytic tools. Additionally, you'll gain the skills to communicate information effectively across the organization, promoting and supporting clear, balanced and transparent decision-making. For more specific information, contact the director of the BIDA program, Boris Jukic, at

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Business Intelligence & Data Analytics Careers

Upon graduation from the Business Intelligence and Data Analytics major, you will have the skills, tools and knowledge to pursue multiple career interests. Some of those careers are listed below:

  • SAP analyst
  • IT analyst
  • software consultant
  • IT instructor/trainer
  • information management program manager
  • database manager
  • accessibility specialist
  • business analyst
  • help desk analyst
  • computer technician
  • UNIX system administrator
  • e-commerce engineer

Recent BIDA graduates have gone on to work for companies including AXA US, Ayco, Dumele, MVP Health Care, Odessa, Shiseido America, and Spectrum. They've also chosen to continue on to graduate studies, including in Clarkson's own M.S. in Data Analytics and Master's of Business Administration programs.

Clarkson University Class of 2020 100 percent placement rating


Top 10 Undergraduate Business Schools in NY State - College Choice 2016

Business Intelligence & Data Analytics Curriculum

Major in Business Intelligence & Data Analytics

In the Business Intelligence and Data Analytics program, students take 42 credit hours of foundation coursework in business such as accounting, economics, mathematics, marketing, operations, organization behavior and entrepreneurship, and 21 credits of specialized courses to satisfy major requirements. BIDA majors also take an additional six (6) credit hours of professional electives of their interest and choosing. BIDA majors take courses such as:

  • Intro to Application Development
  • Database Design and Management
  • Big Data Architecture
  • Project Management
  • Process and System Analysis and Modeling
  • Information Design

Business Intelligence and Data Analytics Major Curriculum

Relevant Minors

Business Intelligence and Data Analytics majors have the opportunity to explore minors that will complement the BIDA bachelor's degree. View our recommendations below or learn more about all of Clarkson's minors, concentrations and professional advising tracks.

Information Technology Minor

Project Management Minor

Statistics Minor

All Clarkson Minors, Concentrations and Tracks

Experiential Learning

Research Opportunities

At Clarkson, you will be able to pursue research topics that interest you. Individual professors in the business program offer a variety of opportunities for participating in different research projects, and they will work closely with you to determine which areas work best for you.

Internship and Co-op Opportunities

As a business student, you will participate in a project-based professional experience such as a co-op, an internship, directed research or a community project clearly related to your professional goals. Recent internship employers include

  • Computer Task Group
  • IBM
  • EPIC
  • TE Connectivity
  • General Electric
  • AIX groups
  • Computer Sciences Corporation
  • PointSource, LLC
  • The Computer Store Center
  • CSC
  • Webroot Inc.
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