In today's data-driven economy, a degree in Business Intelligence and Data Analytics (Business Analytics) gives you the tools and skills that span every industry and business.

The Business Analytics undergraduate bachelor's degree program involves tools and practices that drive access to and analysis and interpretation of data, leading to improved decision-making and performance across the value chain.

Using problems and opportunities shared from industry partners that focus on technology, management and operations, the Business Analytics major will help transform you into a process-oriented information manager with the ability to develop keen data-driven insights into business analytics problems and solutions.

As a graduate, you will be able to effectively solve problems using proper data and business analytic tools. Additionally, you'll gain the skills to communicate information effectively across the organization, promoting and supporting clear, balanced and transparent decision-making. For more specific information, contact the director of the Business Analytics program, Boris Jukic, at

Request More Info Apply Now

Contact Admissions Contact the Reh School of Business

Business Analytics Careers

Upon graduation from the Business Analytics major, you will have the skills, tools and knowledge to pursue multiple career interests. Some of those careers are listed below:

  • SAP analyst
  • IT analyst
  • Software consultant
  • IT instructor/trainer
  • Information management program manager
  • Database manager
  • Accessibility specialist
  • Business analyst
  • Help desk analyst
  • Computer technician
  • UNIX system administrator
  • E-commerce engineer

Recent Business Analytics graduates have gone on to work for companies including AXA US, Ayco, Dumele, MVP Health Care, Odessa, Shiseido America, and Spectrum. They've also chosen to continue on to graduate studies, including in Clarkson's own M.S. in Data Analytics and Master's of Business Administration programs.

Clarkson University Class of 2020 100 percent placement rating


Top 10 Undergraduate Business Schools in NY State - College Choice 2016

Business Analytics Curriculum

Major in Business Analytics

In the Business Analytics program, students take 42 credit hours of foundation coursework in business such as accounting, economics, mathematics, marketing, operations, organization behavior and entrepreneurship, and 21 credits of specialized courses to satisfy major requirements. BIDA majors also take an additional six (6) credit hours of professional electives of their interest and choosing. Business Analytics majors take courses such as:

  • Intro to Application Development
  • Database Design and Management
  • Big Data Architecture
  • Project Management
  • Process and System Analysis and Modeling
  • Information Design
Business Analytics Major Curriculum

The Business Analytics program consists of 33 credit hours in Clarkson Common Experience, 42 credit hours in business foundation, 21 credit hours of specialized coursework, and 6 credit hours of professional electives.

All courses are 3 credits unless noted.

Clarkson Common Experience

The following courses are required for all students, irrespective of their program of study. These courses are offered during the fall semester, with FY100 First-Year Seminar being required of only first-year students. Both FY100 and UNIV190 are typically taken during the fall semester of the first year at Clarkson.

FY100 First-Year Seminar (1 credit)
UNIV190 The Clarkson Seminar (3 credits)

Business Analytics Core Requirements

Students are required to complete the following courses:

Information Systems

  • IS301 Applied Data Analytics
  • IS314 Database Design and Management
  • IS400 Process and System Analysis and Modeling
  • IS415 Data warehousing for Analytics
  • IS426 Big Data Architecture
  • IS437 Data Analytics Project: Planning, Development, and Data Analysis
  • IS237 Introduction to Application Development
  • or EE261 Introduction to Programming and Software Design
  • or CS141 Introduction to Computer Science

Professional Experience

All students participate in a project-based professional experience such as a co-op, an internship, directed research or a community project clearly related to the student's professional goals.

Business Analytics Professional Electives

Students must complete two of the following courses:

  • AC421 Accounting Information Systems
  • COMM345 Information Design
  • CS460 / EE468 Database Systems
  • EM333 Elements of Operations Research
  • IS428 Information Systems for Supply Chain Management
  • OM380 Project Management

School of Business Common First and Second Year

Students must complete the following courses, usually in their first and second year:

Common Curriculum

  • AC202 Financial Accounting 
  • AC203 Managerial Accounting
  • EC150 Principles of Microeconomics 
  • EC151 Principles of Macroeconomics 
  • EC311 Introduction to Econometrics 
  • IS211 Introduction to Enterprise Information Systems 
  • LW270 Law & Society I 
  • MA180 Introductory College Mathematics (4 credits)
  • MA181 Basic Calculus 
  • MK320 Principles of Marketing 
  • OM331 Operations & Supply Chain Management 
  • OS286 Organizational Behavior 
  • SB113 Entrepreneurship & Business Innovation I 
  • STAT282 Statistics 
  • Two science courses (one with laboratory) (7 credits)
  • Three elective courses (9 credits)

Business Analytics Core Electives

Global Experience

A global experience is required for graduation for all Clarkson Business students. Employers want our graduates to understand different cultures and diversity and to have had first-hand exposure. Students will have a variety of opportunities, such as a semester exchange and/or faculty-led global business trips, to satisfy this requirement.

Knowledge Area/University Course Electives

Students will have approximately 15 credit hours available to use toward Knowledge Area and/or University Course electives.

Free Electives

Students will have approximately 6 credit hours available to use toward courses of their choice.

Relevant Minors

Business Analytics majors have the opportunity to explore minors that will complement the Business Analytics bachelor's degree. View our recommendations below or learn more about all of Clarkson's minors, concentrations and professional advising tracks.

All Clarkson Minors, Concentrations and Tracks

Information Technology Minor

The Information Technology minor consists of a total of 21 credit hours. Students will take courses related to problem solving and programming, computer systems, database administration, computer networks, and web technologies.

The minor is available to all students in any degree program.

All courses are 3 credits unless noted


Information Technology Minor Core I

Students are required to complete the following courses:

  • CS141 Introduction to Computer Science I (4 credits)
  • or EE261 Introduction to Programming and Software Design
  • CS142 Introduction to Computer Science II
  • or EE361 Fundamentals of Software Engineering


Information Technology Minor Core II

Students must complete the following courses:

Computer Systems

  • CS241 Computer Organization
  • or EE360 Microprocessors

Database Administration

  • IS314 Database Design & Management*


Information Technology Minor Core III

Students must complete the following courses:

Web Technologies**

  • COMM442
  • COMM444

Computer Networks

  • EE407/CS455 Computer Networks


*For School of Business Majors for whom IS314 is not a required course, IS211 may be used to fulfill this requirement.

**These courses are yet to be determined. Check back for updates or contact your advisor!

Project Management Minor

Quality-based project management is a field that entails managing people, resources and budgets to ensure that projects are completed on-time, on-budget and within performance.

This minor is available to all undergraduate students and is intended for students who want to prepare themselves for potential careers in project-centered work. This is the most popular minor in the School of Business and draws students from the School of Engineering, the School of Arts & Sciences and the School of Business. Students with this minor can pursue jobs in construction management, contract administration and cost engineering, to name a few.

All courses are 3 credits unless noted.


Quality-Based Project Management Minor Core I

Students must take the following courses:

  • OM/EM380 Project Management 
  • OM/EM451 Quality Management and Lean Enterprise 

Students must take one of the following courses:

  • OM/EM484 Advanced Project Management 
  • EM482 Systems Engineering and Management


Quality-Based Project Management Minor Core II

Students must complete one of the following options:

Option 1

  • OS/EM286 Organizational Behavior 
  • OS352 Strategic Human Resource Management 

Option 2

  • OS/EM286 Organizational Behavior 
  • OS466 Negotiations and Relationship Management 

Option 3

  • OM/EM331 Operations and Supply Chain Management
  • OM/EM476 Management of Technology
  • or EM482 Systems Engineering and Management
  • or EM/OM484 Advanced Project Management , whichever is not selected in Core I
Statistics Minor

The minor in Statistics is open to all students except those majoring in Mathematics, Applied Mathematics and Statistics, or Data Science. To complete the minor the student must achieve at least a 2.0 grade-point average in courses totaling at least 21 credits.

At least one-fourth of the credit hours required must be completed at Clarkson, unless an exception is approved by the Dean of the School of Arts and Sciences.

All courses are 3 credits unless noted.


Statistics Minor Core I

Students must complete one course from the following areas:


  • MA181 Basic Calculus
  • or MA131 Calculus I
  • or Equivalent

Linear Algebra

  • MA239 Elementary Linear Algebra
  • or MA339 Applied Linear Algebra
  • or Equivalent


Statistics Minor Core II

Students must complete the following course areas:

Introductory Statistics

  • STAT282 Probability and Statistics
  • or STAT383 Probability and Statistics
  • or Equivalent

Statistics or Projects

Students must take at least 12 additional credits from statistics courses or projects including at least two statistics courses or projects from departments other than Mathematics.

Experiential Learning

Research Opportunities

At Clarkson, you will be able to pursue research topics that interest you. Individual professors in the business program offer a variety of opportunities for participating in different research projects, and they will work closely with you to determine which areas work best for you.

Internship and Co-op Opportunities

As a business student, you will participate in a project-based professional experience such as a co-op, an internship, directed research or a community project clearly related to your professional goals. Recent internship employers include

  • Computer Task Group
  • IBM
  • EPIC
  • TE Connectivity
  • General Electric
  • AIX groups
  • Computer Sciences Corporation
  • PointSource, LLC
  • The Computer Store Center
  • CSC
  • Webroot Inc.
What's your purpose? Achieve it here.