Understand How to Connect With Consumers

Businesses need one thing in order to thrive: customers. Knowing how to find, attract and retain customers is one of the most in-demand skills employers look for — and one that can be taught. At Clarkson University, our marketing courses are designed to give you that know-how that is so needed in any industry. Whether you take one or several classes in the discipline, you will graduate having gained a competitive edge for today's job market. 

Why Study Marketing at Clarkson?

Marketing courses are offered through the David D. Reh School of Business, one of the top business schools in the country, according to The Princeton Review and U.S. News & World Report.

Our faculty are experts in the field, who bring their real-world knowledge into the classroom. Classes are designed to be experiential and project-based. Learn about the factors that influence consumers, including packaging, design, presentation and branding. Develop business strategies based on consumer behavior. Understand how to implement targeted marketing and consumer research.

We offer a variety of interdisciplinary programs that help you hone your marketing skills. If you would like to pursue professional opportunities in the field, the Career Center can help you find high-quality internships. Whether you take one marketing class or complete all the requirements for a relevant major, you will be better prepared for a career. 

What You'll Learn

  • Branding
  • Consumer research
  • Product development
  • Strategy
  • Targeted marketing

Innovation and Entrepreneurship Major

The BS in Innovation and Entrepreneurship is flexible and provides the most marketing coursework. You can take classes on marketing basics, consumer behavior, research and new product development. Plus, the coursework focuses on innovation and interrelated entrepreneurship studies. Project-based classes will often simulate what marketing professionals do every day. Learn more about the BS in Innovation and Entrepreneurship.

Product Development and Marketing Minor

Understand the art of marketing new products, including message development, distribution, customer acquisition and engagement, customer co-innovation and social media and analytics. Learn more about the minor in product development and marketing.

Business Minor

Designed for students with a major outside of the Reh School of Business, this minor gives you a foundation in essential business concepts, including marketing principles. Learn more about the minor in business. 

Students have the opportunity to get hands-on experiential learning by participating in a marketing team comprised of undergraduate students and led by one of our marketing faculty. This elite team creates our promotional items, performs market research and ultimately participates in implementing internal marketing strategies and delivering admissions programming for the Reh School of Business.

Additional co-curricular and extracurricular activities helping you build experience in marketing include:

Career Possibilities

A major or minor in a marketing-related discipline equips you for positions as a:

  • Brand manager
  • Digital marketing specialist
  • Entrepreneur
  • Innovation strategist
  • Inside sales executive
  • Legal and compliance assistant
  • Marketing analyst
  • Marketing director
  • Product design specialist
  • Project director

Employers and Graduate Education

Along with pursuing an MBA, students embarking on a marketing-related career path have found employment through many organizations, including:

  • Anheuser-Busch
  • Ayco
  • Car Fresher Corporation
  • Cigna
  • EPIC Systems
  • ExxonMobil
  • Fox TV
  • IBM
  • Key Bank
  • Northwestern Mutual
  • SAP

Graduate Schools

Many of our graduates choose to pursue advanced degree programs. Many have pursued graduate degrees through Coulter School of Engineering or Reh School of Business programs or Clarkson's other graduate programs. Other graduate schools where our students have recently enrolled include:

  • Boston College
  • Carnegie Mellon University
  • Duke University
  • IESEG School of Management
  • New York University
  • University of Michigan

Contact Us

Reh School of Business
Email: rehbusiness@clarkson.edu
Phone: 315-268-6613

Interested in learning more about marketing at Clarkson? Contact the Reh School of Business today with your questions.

2023 Undergrad University Placement Rate

David D. Reh School of Business

Clarkson's Reh School of Business is grounded in interdisciplinary scholarship, hands-on experience and innovative research. Find out what sets us apart as one of the top business schools in the nation. 

David D. Reh School of Business

Launch Your Future

This is where your path to success begins. Take the next step toward earning a bachelor's degree from Clarkson University.