Understand How to Connect With Consumers
Businesses need one thing in order to thrive: customers. Knowing how to find, attract and retain customers is one of the most in-demand skills employers look for — and one that can be taught. At Clarkson University, our marketing courses are designed to give you that know-how that is so needed in any industry. Whether you take one or several classes in the discipline, you will graduate having gained a competitive edge for today's job market.
Why Study Marketing at Clarkson?
Marketing courses are offered through the David D. Reh School of Business, one of the top business schools in the country, according to The Princeton Review and U.S. News & World Report.
Our faculty are experts in the field, who bring their real-world knowledge into the classroom. Classes are designed to be experiential and project-based. Learn about the factors that influence consumers, including packaging, design, presentation and branding. Develop business strategies based on consumer behavior. Understand how to implement targeted marketing and consumer research.
We offer a variety of interdisciplinary programs that help you hone your marketing skills. If you would like to pursue professional opportunities in the field, the Career Center can help you find high-quality internships. Whether you take one marketing class or complete all the requirements for a relevant major, you will be better prepared for a career.
What You'll Learn
- Consumer research
- Product development
- Targeted marketing