The minor in product development and marketing is for students interested in exploring concepts and tools associated with the design and marketing of new products.
Through coursework, you will learn about marketing new products, including clear message development, appropriate distribution channel identification, customer acquisition and engagement, customer co-innovation and social media and analytics use to manage messaging.
For more information, view the course catalogue for current program requirements, course numbers and credit hours
Clarkson creates! Entrepreneurial students get first-hand experience in developing new products and marketing plans that ensure success. Projects have ranged from coffee to beauty products to pet-related innovations.
Product Development and Marketing Core I
Students are required to complete the following courses:
Marketing
Consumer Behavior
Marketing Research
Creativity, Innovation, New Product Development
Marketing Portfolio
Students must complete a 0-credit new product development and marketing portfolio to maintain a repository of work from the minor classes related to work during their time at Clarkson.
New Product Development and Marketing Portfolio
Product Development and Marketing Core II
Students must complete one of the following courses:
Introduction to Customer-Focused Design
Principles of User Experience Design
Students must complete two of the following courses:
2-D Digital Design
Theory of Rhetoric for Business, Science and Engineering
Introduction to Social Media
Economics of Innovation
Information Design
This minor is for students interested in exploring concepts and tools associated with the design and marketing of new products. Courses support four dimensions of product development: a) new product planning - plan and develop the entire lifecycle of a product, b) understanding the social and environmental impact of technical solutions, c) establishing functional, technical, and aesthetic components of product design, and d) generating virtual and physical prototypes.
Coursework in this minor also supports learning about marketing new products, including crafting a clear message, identifying appropriate distribution channels, customer acquisition and engagement, customer co-innovation, and using social media and analytics to manage messaging. This minor requires that students complete 21 credit hours (seven courses), maintain a 2.0 average in minor courses and satisfy the requirements indicated below. Five required (15 credits) courses include:
Either Introduction to Customer-Focused Design
or Principles of User Experience
or Designing and Leading Innovative Ventures Design plus:
Principles of Marketing
Consumer Behavior (Prereq: MK320) (fall only)
Marketing Research (Prereq: MK320 and MA/STAT282 or MA/STAT383) (spring only)
Creativity, Innovation & New Product Development (Prereq: MK320) (fall only)
Two courses (6 credits) from the following choices:
2D Digital Design
Theory of Rhetoric for Business, Science, and Engineering
Introduction to Social Media
Placemaking, Marketing and Promotion
Information Design
Design Thinking
Product Design
Portraying Innovation through the Lens
Narrating Innovation
Leading Innovation
Invention Development & Protection
Required: New Product Development and Marketing Portfolio
New Product Development and Marketing Portfolio (0-credit, Pass/Fail)*
*This Portfolio is the mechanism by which students enrolled in the New Product Development and Marketing Minor maintain a repository of their work within the minor and in related areas of study and work during their time at Clarkson. This portfolio should include at least evidence from four (4) new product development and/or marketing projects that were completed by the student during their Clarkson experience. The portfolio can by multimedia and include both coursework and work from extracurricular activities, entrepreneurial initiatives, or Internship/co-op work experiences.
