University of South Carolina
Minnesota State University at Moorhead
Ferris State University
I have taught graduate-level marketing courses in Schenectady, NY since 2003. I enjoy playing golf. I also like to watch a variety of sports, Broadway-type shows, movies, and concerts.
Consumer responses to price and sales promotion offers
Consumer response to health services information
Consumer volunteering behavior
Co-Author of Honorable Mention for Davidson Award (Best Paper Published) in Journal of Retailing for 2007
Doctoral Consortium Representative, University of South Carolina, American Marketing Association, 2000
Doctoral Consortium Representative, University of South Carolina, Society for Marketing Advances, 1999
Co-Author of Best Paper, Advertising, Promotion, and Integrated Marketing Communications Track, AMA Summer Educators’ Conference, 1999
Recent Selected Publications:
Carlson, J.P., Weathers, D., & Swain S. (2016). Consumer responses to bonus pack and product enlargement claims. Journal of Marketing Theory and Practice, 24, 59-71.
Weathers, D., Swain, S., & Carlson, J.P. (2012). Why consumers respond differently to absolute versus percentage descriptions of quantities. Marketing Letters, 23, 943-957.
Carlson, J.P., Vincent, L., Hardesty, D., & Bearden, W. (2009). Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings. Journal of Consumer Research, 35, 864-876.