Biography

I have taught graduate-level marketing courses in Schenectady, NY since 2003. I enjoy playing golf. I also like to watch a variety of sports, Broadway-type shows, movies, and concerts.

Education

Ph.D. - 2001
University of South Carolina
M.B.A - 1997
Minnesota State University at Moorhead
B.S. - 1992
Ferris State University

Areas of Expertise

Consumer behavior
Marketing research
Marketing management

Courses Taught

MK 610 Marketing Management
MK 626 Marketing Research Techniques
MK 629 Consumer Behavior

Research Interests

Consumer responses to price and sales promotion offers

Consumer knowledge

Consumer response to health services information

Consumer volunteering behavior

Awards

Co-Author of Honorable Mention for Davidson Award (Best Paper Published) in Journal of Retailing for 2007

Doctoral Consortium Representative, University of South Carolina, American Marketing Association, 2000

Doctoral Consortium Representative, University of South Carolina, Society for Marketing Advances, 1999

Co-Author of Best Paper, Advertising, Promotion, and Integrated Marketing Communications Track, AMA Summer Educators’ Conference, 1999

Publications

Recent Selected Publications:

Carlson, J.P., Weathers, D., & Swain S. (2016). Consumer responses to bonus pack and product enlargement claims. Journal of Marketing Theory and Practice, 24, 59-71.

Weathers, D., Swain, S., & Carlson, J.P. (2012). Why consumers respond differently to absolute versus percentage descriptions of quantities. Marketing Letters, 23, 943-957.

Carlson, J.P., Vincent, L., Hardesty, D., & Bearden, W. (2009). Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings. Journal of Consumer Research, 35, 864-876.