Clarkson University Students Study Marketing Strategies for Frederic Remington Museum
This spring, Clarkson University students took a closer look at the opportunities and challenges facing the Frederic Remington Art Museum in Ogdensburg. As part of a research project assigned through their undergraduate MK Research/Methods class, one student group explored strategies to increase visitation and engage new audiences with the museum’s unique offerings.
The students quickly recognized the potential to make a real impact. One barrier they identified was the museum’s geographic isolation—visitors often pass through Ogdensburg solely to see the museum.
To help the museum attract younger audiences, the students proposed making school field trips more interactive and full-day experiences. They suggested adding hands-on activities like art projects and incorporating trips to the local library to keep students engaged throughout the visit.
The group also emphasized the importance of modernizing the museum’s outreach efforts, particularly through improved use of social media.
“We think the museum needs to improve their social media to make sure everyone is aware of what’s going on,” Alissa Walton explained. “That way people will visit and come back for the next event.”
MK Research/Methods is a research course that gives students the opportunity to work with real companies while developing essential skills in defining research objectives, selecting appropriate methodologies, and collecting and analyzing data. The course culminates in both an oral presentation and a comprehensive written report, through which students present their findings and data-driven recommendations, providing organizations with actionable insights to support informed decision-making.
