Careers aren’t handed to you. And good leaders know that communication and media skills can be the difference between success and failure in a digital economy. In the Department of Communication, Media and Design, we understand what you need to rise to the next level, whether your focus is on storytelling, graphic arts, web design, digital video or social media.

Communication, Media & Design majors are in demand. Industries within nearly every sector need an experienced workforce capable of creating, editing, translating and disseminating information on a variety of expanding platforms. In fact, according to the U.S. Department of Labor, communication and media jobs are expected to steadily grow over the next decade.

Clarkson’s Communication undergraduate bachelor's degree program is rooted in hands-on real-world projects in the classroom. These projects have included leading campus-wide social media campaigns that raised nearly $275,000 over the last two years, designing virtual reality components for the New York Department of Environmental Conservation, and assisting with the design and implementation of Clarkson’s smart housing complex where students measure their resource usage through a consumption dashboard. Clarkson’s Department of Communication, Media and Design (CMD) equips you with solid foundation skills that will prepare you for innovative career success in the ever evolving economy.

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Communication Careers

future-proof /adj.

Able to be ahead of the curve. Unlikely to become obsolete.

Clarkson University Class of 2020 100 percent placement rating

Graduates of our bachelor's degree program in communication go on to a wide variety of careers that span industries and disciplines, from web development and virtual reality to social media, news and film production. 

Clarkson communication majors have gone on to work for companies such as 20th Century Fox, the American Lung Association, C-4 Analytics, CA Technologies, CVS Health, Epsilon, FORCE Communications, General Electric, Harpoon Brewery, IBM, MapQuest/Verizon Location Services, MetLife, the NBA, Ocrolus, Pepsi Co., Platform9 Systems, Inc., Procter & Gamble, ReachForce, USA Hockey, Walt Disney Attraction Technology and Wondercrate. They have also started their own entrepreneurial ventures. They have also continued their studies at the graduate level, including at Clarkson University.

User Experience (UxD) Design

Learn the methods, techniques, and technologies of the fastest growing field in web development, which, according to EMSI Analyst, added over 9,000 new jobs per month last year and is estimated to increase by more than 50% over the next three years alone. With these courses, you'll learn how to perform user research and testing, front-end development, and system administration so you can find your place in this exciting new profession.

Virtual Reality/Augmented Reality

Learn how to create data-driven, scientific storytelling in a virtual reality or augmented reality experience by utilizing your artistic, technical and scientific coursework. There is a growing demand for VR/AR experts and the field is projected to expand as industries like aerospace and defense, consumer electronics and the medical field incorporate VR/AR into new areas.

Social Media Production and Promotion

Understanding how to diffuse and disseminate a message in real-time is key in today’s world. Social media is a direct pipeline that brands use to reach potential customers and loyal consumers. Students learn a multi-faceted approach toward social media campaigns, targeted branding, in-depth consumer listening and the art of promotion.

Film and Media Production

Film and media production are growing creative industries. Demand has steadily increased as more companies look for fresh creative content to boost brand recognition. Obtaining a media-savvy blend of rich media production skills and quality writing prepares you to thrive in the new media workplace.

Communication Curriculum & Academic Options

Major in Communication

The Communication undergraduate bachelor's degree program encompasses 36 of the 120 credit hours. This provides communication majors with the opportunity to pursue multiple majors, minors or concentrations while working toward a communication degree. Communication majors take courses such as:

  • Intro to Social Media
  • Short Film Screenwriting
  • Mass Media and Society
  • Public Relations
  • Digital Video Production I & II
  • Front-End Development for the Web
  • Principles of User-Experience Design
  • Typography and Design
  • Feature Film Screenwriting
  • Placemaking, Marketing and Promotion
  • Science Journalism
  • Sound Design
  • Leading Innovation
  • Environmental Communication

Communication Major Curriculum

Relevant Minors

Our department offers a Communication minor that is open to many students throughout the University. Our Communication majors can also choose from 40+ minors from across the University. View our recommendations below or learn more about all of Clarkson's minors, concentrations and professional advising tracks.

Communication Minor

Business Minor

Literature & the Arts Minor

Product Development & Marketing Minor

All Clarkson Minors, Concentrations and Tracks

I came to Clarkson in another major, but, within my first month, my interests changed.  My focus around film and video production grew. I took a digital video production course and realized this major fit my future ambitions perfectly.

Alex Hill '19

Internships & Co-ops

Before you graduate from Clarkson with a bachelor's degree in communication, you can gain valuable work experience. Employers often seek students who take initiative and complete several internships or co-ops prior to graduation. We partner with a variety of companies within the area to provide you with the ability to attain a successful internship or co-op that fits your interests and future ambitions. Here are some places students have worked recently both on- and off-campus.

  • ESPN Radio/Albany
  • B99.3 FM/Star Country 100.1 FM/1470AM
  • Canton-Potsdam Hospital Foundation
  • SLC Arts Council
  • Ice Blade Studios
  • Akamai 
  • ZZ Athletics
  • Train With Peaks
  • Viewpointe
    • Sports Information Office
    • Communication & Media Department
    • Horizons Program
    • Web development
    • PR office
    • Social Media/Interactive Media marketing office
    • Video production and editing
    • Career Center
    • Alumni Office

    Connect with Industry Experts

    Each semester, Communication, Media and Design faculty members invite industry leaders into their classrooms to share experiences and lead classroom discussions. Students not only have the ability to engage with key leaders within these industries, but also ask questions and network.

    Past speakers have included:

    • digital artist Jonathan Monaghan
    • OK GO musician Damian Kulash
    • crowdfunding experts Shawn Neal and Jeff Wenzel of the Woodshed Agency
    • renowned marketing expert David Meerman Scott
    • Emmy award-winning filmmaker Tony D’Annunzio
    • American game designer Brenda Romero
    What's your purpose? Achieve it here.