University of Dehli, India
Finance for small industry, Marketing problems of small enterprises, coordination between large enterprises and ancillaries.
Sethi, Rajesh, Zafar Iqbal, and Anju Sethi (2012), “Developing New-to-the-Firm Products: The Role of Micro-Political Processes,” Journal of Marketing, 76 (March), 99-115.
Sethi, Rajesh and Anju Sethi (2009), “Can Quality Oriented Firms Develop Innovative New Products?” Journal of Product Innovation Management, 26 (March), 206-21
Sethi, Rajesh, Somendra Pant, and Anju Sethi (2003), “Web-Based Product Development Systems Integration and New Product Outcomes: A Conceptual Framework,” Journal of Product Innovation Management, 20 (January), 37-56.