Product Development and Marketing Core I

Students are required to complete the following courses:


  • MK/PY321 Consumer Behavior 
  • MK332 Marketing Research 
  • MK436 Creativity, Innovation, New Product Development

Product Development & Marketing Minor Curriculum

Marketing Portfolio

Students must complete a 0-credit new product development and marketing portfolio to maintain a repository of work from the minor classes related to work during their time at Clarkson.

  • MK419 New Product Development and Marketing Portfolio (0 credit)

Product Development and Marketing Core II

Students must complete one of the following courses:

  • SB236 Introduction to Customer-Focused Design 
  • COMM229 Principles of User Experience Design

Students must complete two of the following courses:

  • COMM100/DA100 2-D Digital Design
  • COMM210 Theory of Rhetoric for Business, Science and Engineering
  • COMM219 Introduction to Social Media
  • EC370 Economics of Innovation
  • COMM345 Information Design