371 Bertrand H. Snell Hall
PO Box 5795
Potsdam, NY 13699-5795
M.A. University of Delhi, India
MBA, Clarkson University
PhD, Carleton University
Finance for small industry, Marketing problems of small enterprises, coordination between large enterprises and ancillaries.
* MK320 — Principles of Marketing
* MK435 — Advertising and Promotion Strategy
Sethi, Rajesh, Zafar Iqbal, and Anju Sethi (2012), “Developing New-to-the-Firm Products: The Role of Micro-Political Processes,” Journal of Marketing, 76 (March), 99-115.
Sethi, Rajesh and Anju Sethi (2009), “Can Quality Oriented Firms Develop Innovative New Products?” Journal of Product Innovation Management, 26 (March), 206-21
Sethi, Rajesh, Somendra Pant, and Anju Sethi (2003), “Web-Based Product Development Systems Integration and New Product Outcomes: A Conceptual Framework,” Journal of Product Innovation Management, 20 (January), 37-56.