Bowie Supports Remixing
David Bowie, in one of his trademark (pun intended) canny marketing moves, is urging listeners to become producers by
remixing Bowie tracks and submitting the results to a contest hosted
at Bowie's official site
The story is spreading the word, reaching people everywhere with items on what Bowie calls 'mash ups' on sites in Malaysia, the US, India, Japan, Canada - you name it - and you can be sure others will follow Bowie's example.
After all, he himself was probably inspired by DJ Danger Mouse's Grey Album, a re-mix of tunes from The Beatles' White Album Jay-Z's Black Album.
[...]
Bowie dumped Virgin in 1991 to start his own label, ISO, and in this PR exercise, wants people to use any track from his Reality CD.
All 'mash-ups' must contain at least one track from Reality and mixers can also use "any other favorite Bowie track".
"However," says the site, "all entries are limited to Bowie music exclusively. Don't use music from other artists."
(
Gray Album discussion here, among many other places.)
Posted by johndan at April 27, 2004 01:39 PM
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