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01-20-2012

Clarkson University's Larry Compeau Named Editor of Special Journal Issues

[A photograph for media use is available at http://www.clarkson.edu/news/photos/lcompeau.jpg .]

Larry D. Compeau, professor of organizational and consumer studies at the Clarkson University School of Business, was recently named as an editor of special issues on pricing for two widely respected journals, the Journal of Retailing, and the Journal of Product & Brand Management. He was one of four co-editors for these special issues.

Larry D. CompeauThe special issue of the Journal of Retailing focuses on retail value-based pricing strategies. The Journal of Retailing is a preeminent peer-review publication for original research within the field of retailing. Compeau has a longtime professional association with the publication as both a contributor of original research and as a member of the Editorial Review Board.

“The global marketplace is continually shaped by changing realities, including the recent economic downturn and ever-increasing adoption of new technologies,” says Compeau. “The results of these changing realities affect every element of consumers’ shopping behavior, as well as their value perceptions. This special issue examines how recent changes in the environment and technology have spurred changes in how consumers perceive value, as well as how retailers communicate their value offers via pricing strategies.”

The special issue of the Journal of Product and Brand Management, edited by Compeau and his colleagues, focuses on new business models and the role of pricing in those new models.

“As is well known, pricing is a key component of any marketing strategy,” says Compeau. “However, in recent years, the importance of pricing has been elevated from a component of a marketing strategy to that of an overall business mode. This special issue builds on that premise and disseminates cutting-edge research on pricing business models.”

Compeau examined and appraised many papers as part of the review process in order to select the final articles for these special journal issues. “It was an honor to review and provide oversight for articles from some of the most respected researchers from all over the world,” he said.

Compeau’s research focuses on what is known as reference price advertising, which involves a “regular” price and a “sale” price and how that affects consumers’ perception of a “deal.” He received his bachelor and master of science degrees from Clarkson and his Ph.D. from Virginia Tech. He has published widely in his field and is often called on as an expert witness in cases involving legal pricing issues.

Clarkson University launches leaders into the global economy. One in five alumni already leads as a CEO, VP or equivalent senior executive of a company. Located just outside the Adirondack Park in Potsdam, N.Y., Clarkson is a nationally recognized research university for undergraduates with select graduate programs in signature areas of academic excellence directed toward the world’s pressing issues. Through 50 rigorous programs of study in engineering, business, arts, sciences and health sciences, the entire learning-living community spans boundaries across disciplines, nations and cultures to build powers of observation, challenge the status quo, and connect discovery and engineering innovation with enterprise.

[News directors and editors: For more information, contact Michael P. Griffin, director of News & Digital Content Services, at 315-268-6716 or mgriffin@clarkson.edu.]

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