News & Events
Clarkson University Professor Larry Compeau Honored with Distinguished Teaching Award
[A photograph for media use is available at http://www.clarkson.edu/news/photos/teaching2007.jpg]
Larry D. Compeau of Canton, an associate professor of consumer and organizational studies in the School of Business, was awarded the Clarkson University Distinguished Teaching Award during the 114th commencement ceremony today.
The award was created in 1960 to recognize "the importance of superior teaching." Clarkson University alumni nominate candidates and the recipient is chosen by a faculty committee. The prize is $1,500.
World renowned for his research, Compeau's work and expertise in consumer behavior has been relied on in highly prominent news media, including Time magazine, the Washington Post, National Public Radio, Christian Science Monitor, and the Associated Press.
With research interests in pricing, public policy, and marketing strategy, Compeau has published more than 30 papers. His research has won numerous awards and has appeared in top journals including the Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, Journal of Consumer Affairs, and the Review of Marketing Research.
Compeau has authored a monograph, "Successful Turnarounds From Bad Credit to Good: What We Can Learn from the Borrowers' Experiences," published by The Filene Research Institute. He also was editor for a special issue of the Journal of Public Policy & Marketing (JPP&M ) focusing on pricing, and in an article published in 2002 he was cited as the fifth most published author over the past decade in that same journal. His 1998 JPP&M article, "Comparative Price Advertising: An Integrative Review," coauthored with Dhruv Grewal, was nominated for the prestigious Kinnear Best Article Award in 2002.
Compeau currently serves on the editorial boards of four journals including the Journal of Retailing, the Journal of Public Policy & Marketing, the Journal of Consumer Affairs, and Product and Brand Management.