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News & Events

10-20-2003

Clarkson Professor Appointed To Editorial Review Board Of Journal Of Retailing

[A photo of Larry Compeau for newspaper use is available at http://www.clarkson.edu/news/photos/lcompeau.jpg]

Larry Compeau of Canton, professor of organizational and consumer studies at the Clarkson University School of Business, has been named to the editorial review board of the Journal of Retailing, a professional quarterly publication issued by the Leonard N. Stern School of Business, New York University and edited at Babson College in Maryland.Larry D. Compeau

The Journal of Retailing is a preeminent peer-review publication for original research within the field of retailing, and by extension, consumer behavior, retail strategy, marketing channels, location analysis, the marketing mix, merchandise management, store and operations management, store atmospheric issues, and retail services.

Compeau has a longtime professional association with the publication as both a contributor of original research and as a frequent reviewer. His appointment to the editorial board recognizes this involvement, as well as his reputation and stature in the field.

“It is an honor to become associated with this publication in an official, supervisory capacity, said Compeau. “I look forward to maintaining its high standards and its commitment to advancing knowledge in marketing and related fields.”

Compeau received his master’s degree in business at Clarkson in 1976 and a doctoral degree from Virginia Polytechnic Institute in 1991. Compeau joined the Clarkson School of Business faculty in 1991.

His research interests focus on pricing, including the behavioral and strategic effects of comparative price advertising on consumers' judgments and purchase intentions and its public policy implications; consumer behavior, including stimulus-driven and category-driven affective responses and their influence on buyers' evaluations and shopping/consumption experiences; and strategy, including the development and role of a firm level market orientation, specific actions and conditions that can facilitate or hinder the infusion of a market oriented organizational identity.

[News directors and editors: For more information, contact Michael P. Griffin, director of News & Digital Content Services, at 315-268-6716 or mgriffin@clarkson.edu.]

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