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Compeau Named Named Director Of Center For Canadian-U.S. Business Studies
Professor Larry D. Compeau of Canton has been named director of Clarkson University’s Center for Canadian-U.S. Business Studies, effective July 1.
Compeau received his Ph.D. in marketing from Virginia Polytechnic Institute and State University, having earned his B.S. and M.S. at Clarkson University. A native of the North Country, Compeau has grown up with Canada as a neighbor. His research and publications in the area of public policy issues associated with price advertising has lead to his role as a consultant and expert witness for major Canadian corporations and legal firms. Compeau also consults with small businesses in Canada.
The Center for Canadian-U.S. Business Studies was established by Clarkson University in 1987 and is housed within the School of Business. The mission of the Center is to promote faculty and student research in Canadian studies, provide a forum for workshops and presentations on issues vital to cross-border relations, and give students opportunities for hands-on learning through its Canadian-U.S. Consulting Service.
Compeau plans to integrate more Canadian culture studies into strategic business thinking. “To ignore the complex manner in which all business decisions are suffused with the cultural context in which they exist, is to ignore a critical factor that defines the business process,” notes Compeau.
The consulting service, which operates on a year-round basis, has completed more than 110 projects for business and government clients on both sides of the border since its inception. The Center also sponsors a Graduate Business Forum that focuses on Canadian-U.S. business issues and opportunities. The annual Forum is attended by more than 100 students from nearby universities in the United States and Canada.
Compeau expects that his expertise in marketing and market research will enhance the student consulting experience since a majority of the consulting projects involve some form of market research. Cross-border market analysis, business plan development, strategic analysis, survey construction and implementation, focus group research, market analysis, demand projection, new product assessment, and consumer research will all be part of the broadened focus of the consulting service.