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Clarkson's Compeau Named To journal Of Product And Brand Management Editorial Board
Clarkson University Professor of Marketing Larry D. Compeau of Canton was recently named to the editorial board of The Journal of Product and Brand Management.
Aimed at academics, advertising and marketing consultants, marketing directors and business strategists, and students studying in the field, the publication reports on issues such as target marketing, customer retention, pricing and customer loyalty. It also offers practical considerations and solutions through case histories and research.
Compeau has written numerous articles for journals and publications including The Journal of Business Research, The Journal of Public Policy & Marketing, Pricing Strategy and Practice, and Advances in Consumer Research. In 1997, he teamed with longtime collaborator Dhruv Grewal of the University of Miami to edit a special issue of The Journal Policy and Marketing. The edition, which dealt exclusively with issues in pricing public policy, is being published this month.
Compeau’s research interests include pricing, consumer behavior, and measurement and scaling. His teaching interests include pricing theory and strategy, marketing strategy, consumer behavior, marketing research, research methodology and qualitative research methods.
Compeau received B.S. degrees in management and marketing, and economics from Clarkson in 1974, and an M.S. degree in management from Clarkson two years later. Before returning to Clarkson in 1991, Compeau served as marketing instructor at Virginia Tech, where he received his Ph.D. in marketing. Compeau also has many years of industry experience, most recently as president and CEO of Computer Resource Technologies Inc. from 1980 to 1987. He is a member of the American Marketing Association, the Association for Consumer Research, the Academy of Marketing Science and a founding member of The Society for Consumer Psychology.