B.S. in Innovation and Entrepreneurship

This major is designed to leverage existing strengths in Innovation and Entrepreneurship by offering students a cross-disciplinary, flexible major that provides students with the knowledge and skills to:
    • Develop and manage the innovation process;
    • Plan and commercialize innovations;
    • Evaluate and manage innovation opportunities;
    • Participate in and manage ideation and the new product development process;
    • Understand the legal and policy issues associated with new ventures; and
    • Stimulate and manage the creation of new business enterprises both within and existing
       corporate structure and as start-up enterprises.

Toward this end, students are required to have fundamental knowledge of the creative process, market analysis and research, consumer behavior, commercialization and organizational design. Students may then also choose to deepen their knowledge by further study in negotiations, e-business, venture finance, management of technology and project management.

Students earning a degree in Innovation and Entrepreneurship must complete the Clarkson Common Experience and complete 120 credits including the following: 33 credits of Clarkson Common Experience requirements (including the Clarkson Seminar, two mathematics courses {calculus and statistics}, two science courses {one of which must include a lab}, five knowledge area courses, and a technology course); 42 credits of foundation coursework in business; 30 credits of specialized business courses to satisfy the major requirements; and 15 credit hours of electives. Since 50% of coursework must be taken outside the School of Business (no more than 3 economics and 2 statistics courses can count as non-business courses), most of the electives, depending on courses chosen for the Clarkson Common Experience, will need to be taken in other schools within Clarkson University.

The following would be the typical Third- and Fourth-Year Plan. There is enough flexibility so that students studying abroad during the third year should still be able to complete the degree requirements.

JUNIOR YEAR
First Semester			Second Semester
Course	Title	Cr. Hrs.	Course	Title	Cr. Hrs.
MK321	Consumer and Buyer Behavior	3	MK332	Marketing Research	3
EC370	Economics of Innovation	3	SB322	Designing & Leading Innovative Ventures (or OS352)	3
OS352	Strategic Human Resource Management (or SB322)	3		Professional Elective	3
FN361	Financial Management I	3		Non-Business Elective: Clarkson Common Experience Knowledge Area requirement	3
	Non-Business Elective	3		Free or Non-Business Elective	3
		15			15
SENIOR YEAR
First Semester			Second Semester
Course	Title	Cr. Hrs.	Course	Title	Cr. Hrs.
MK436	Creativity, Innovation and New Product Development	3	SB437	Commercializing Innovation	3
	Professional Elective	3	SB440	Innovation and Entrepreneurship Strategy	3
	Non-Business Elective: Clarkson Common Experience Knowledge Area requirement	3	OS432	Organizational Policy and Strategy	3
	Free or Non-Business Elective	3		Non-Business Elective: Clarkson Common Experience Knowledge Area requirement	3
	Non-Business Elective	3		Professional Elective	3
		15			15