Background Image

E2E Campaign Counting Guidelines

In this Section

The Evolution to Excellence (E2E) $225 million comprehensive fundraising campaign allows Clarkson to focus its fundraising priorities and recognize gifts from alumni, parents and friends over a defined period of time. Campaign totals include both outright and deferred gifts. Gifts received and pledges committed during the campaign period will count. The campaign gift counting policies are adapted from guidelines published by the Council for the Advancement and Support of Education (CASE).  The quiet phase of the campaign began on July 1, 2003. The public phase of the campaign was launched on October 14, 2011.

Tax and Financial Information 
Gifts to the E2E Campaign remain eligible for the same income and estate tax benefits as other gifts to Clarkson.

Guiding Principles for Gift Counting 
·  Gifts and pledges will count in only one campaign, e.g., an estate gift pledged in the Campaign for Clarkson received during the E2E campaign will not count in E2E totals (if the value is more than originally counted, the difference may count).
·  The value of any cancelled or unfulfilled pledges or expectancies will be subtracted from campaign totals at the time it is determined that they will not be received.
·  Eligible deferred gifts will count in campaign totals at face value. Deferred gift totals will also be reported at a discounted present value using the methodology recommended by CASE.
·  Gifts counted in campaign totals may also count in a sub-category of the campaign, e.g. hockey endowment, riverfront project, scholarship endowment, etc. Gifts may only count once; they cannot be duplicated in multiple sub-categories.
·  Gifts of a complex nature, e.g. personal property, real estate, intellectual property, hard to value stock or stock to be held will be reviewed by a gift acceptance committee.

Types of Gifts That Will Count 
·  Awards and grants other than government research grants
·  Cash and marketable securities, employer matching gifts, gifts from donor-advised funds 
·  Charitable lead trusts
·  Closely held and illiquid stock
·  Donor Managed Investments
·  Gifts-in-kind
·  Gift-with-income plans, including gift annuities, charitable trusts and the pooled fund, as well as irrevocable non-Clarkson charitable trusts
·  Real and personal property, tangible and intangible
·  Retained life estates
·  Testamentary commitments
·  Whole life insurance where Clarkson is named owner and/or beneficiary of the policy

Items Excluded From Counting
·  Gifts or pledges, outright or deferred, counted in a previous campaign, including estate realizations received in the E2E campaign but counted in a previous campaign (unless the value has increased)
·  Gains (losses) on the investment and disposition of assets owned by Clarkson, including stock, real estate and tangible personal property. Donor managed investments are an exception and will count at the ultimate amount received by Clarkson, including investment earnings
·  The difference between the cash value plus any premium values previously counted and the realized death benefit from any whole-life insurance policy owned by Clarkson
·  Revenues from affiliated organizations, including the bookstore and the Clarkson Inn. An exception to this is the revenue assessed by the student body in support of the new student center.
·  Gifts of a person’s or organization’s time or services

Other Important Information
·  Outright gifts will count at face value when the asset transfers irrevocably to Clarkson.
·  Oral pledges to the Clarkson Fund, to be paid within the defined quiet phase, public phase, and post-campaign pledge payment time period, will count.
·  Unpaid pledges to the Clarkson Fund will be reviewed annually and deleted from campaign totals as appropriate. All other pledges will be written, committing a specific dollar amount over a specified period of time.
·  Pledges near the end of the campaign should be fulfilled within the definition of the “entire campaign period.”
·  A portion of an individual’s gift that is either a matching contribution from an employer or other source, or is from a (non-Clarkson) donor-advised fund or a community foundation will count when the gift is received by Clarkson.
·  If a realized gift has increased in value from the written agreement (e.g., a percentage bequest), the increase in value may count as an additional gift.
·  All gifts will be processed through the Office of Philanthropy Operations to ensure proper recording, acknowledgement and tax receipting.
·  Only those gifts and pledges actually received or committed during the specific period of time identified for the campaign, i.e. the quiet phase and the public phase, will count in campaign totals.
·  A gift acceptance committee will review periodically the conditions under which the University will accept and recognize gifts. The committee will rule on any exceptions to the campaign gift counting policies.

twitterFollow us on Twitter @annieclarkson

(rev. 2/2014)